Dashboard Pacing to Goal: The One Tile Clients Need
Learn how dashboard pacing to goal turns vague progress charts into a clear, checkable answer to are we on track this month.
Screebl BlogInsights on reporting,
Insights on reporting,
dashboards & agency growth
Practical guides on client reporting, live dashboards, campaign metrics and the way agencies present results — from the team behind Screebl.
Latest articles
Dashboards
Reporting
Why Client Report Numbers Don't Match Across Platforms
Client report numbers don't match because of attribution windows, consent, and dedup, not tracking bugs. Here's the one-line fix that ends the question.
Product
Client Reporting API Integrations: What the Connector Count Hides
Client reporting API integrations look impressive on a pricing page, but they rarely fix the part of reporting that actually costs agencies time.
Agency Growth
Client Reporting Portal or Not: The Threshold That Decides It
Not sure if you need a client reporting portal? Use this headcount-based threshold test to decide before you build infrastructure you don't need.
Reporting
Client Report Benchmarks Should Come From the Account, Not the Industry
Industry averages invite questions you can't answer. See why client report benchmarks built from account history hold up better on calls.
Tutorials
Client Reporting Onboarding: 4 Decisions Before Report One
A practical client reporting onboarding checklist covering definitions, recipients, cadence and templates before your first report ships.
Dashboards
Multi-Channel Client Reporting Without the Metric Mashup
A practical framework for multi-channel client reporting: one shared summary, per-channel detail, and no misleading blended metrics.
Agency Growth
Account Manager Turnover Doesn't Have to Break Client Reporting
Account manager turnover exposes gaps when reporting lives in one person's head. See how templates keep client reports consistent through handoffs.
Reporting
SEO Client Reporting Needs a Different Order, Not a Template
SEO client reporting breaks when it copies the paid media layout. See why order, cadence, and context lines fix it, not more charts.
Dashboards
Dashboard Annotations That Explain Dips Before Clients Ask
Learn how dashboard annotations stop client panic over live metrics, with a 3-part format for writing notes clients actually trust.
Product
What Actually Survives Switching Reporting Software
Switching reporting software doesn't have to cost a reporting cycle. See what templates and links survive the move, and what you must rebuild by hand.
Reporting
The Client Report Checklist That Catches What Clients Notice
A four-item client report checklist to catch date errors, summary mismatches, and broken links before a client ever sees them.
Agency Growth
The Hidden Cost of Scaling Client Reporting at Agencies
Scaling client reporting strains the five-day deadline long before skills do. See why reports slip as rosters grow, and how templates fix the real bottleneck.
Dashboards
Video Campaign Report Metrics: Fixing the Completion Rate Trap
Learn why video campaign report metrics like completion rate and VTR mislead clients when blended, and how to split them by placement correctly.
Tutorials
Writing a Client Report Executive Summary That Gets Read
Learn how to write a client report executive summary that proves its claims with real numbers instead of vague filler nobody remembers.
Reporting
Social Campaign Report Metrics: Fix The Template, Not The Export
Learn how to structure social campaign report metrics so paid, organic and awareness data each tell a clear, defensible story.
Agency Growth
Agency Pitch Reporting That Shows Clients Day One Already
Agency pitch reporting is the one proposal element prospects can test live, so show a working report instead of a blurred screenshot.
Dashboards
Display Campaign Reporting Metrics That Beat CTR as the Headline
Default display campaign reporting metrics copy search. See why CTR fails and what reach, viewability and frequency should replace it with.
Reporting
Search Campaign Reporting Metrics Clients Actually Need to See
Fix search campaign reporting metrics by separating health signals from outcomes, so clients see cost per conversion, not just impression share.
Tutorials
Influencer Campaign Reporting: Fix the Template, Not the Data
Influencer campaign reporting fails when paid-media templates force creator metrics into the wrong tiles. Here's how to order it right.
Product
Can Reporting Software Contact Clients Behind Your Back?
Learn exactly when reporting software can contact clients, through signup, email, or support widgets, and how to close every door.
Dashboards
Client Dashboard Metrics: Why Six Tiles Beat Fourteen
Learn why fewer client dashboard metrics build more trust, and how to pick the handful that actually earn a spot on the home screen.
Agency Growth
Client Report Renewal: Build the Case From Past Reports
Stop rebuilding renewal decks from scratch. Use client report renewal data already in your archive to make a stronger, faster case.
Agency Growth
Reporting Bad Campaign Results Without Losing the Client
Learn why reporting bad campaign results fails in the sequence, not the number, and how to structure reports clients still trust.
Dashboards
Spreadsheet vs Dashboard Reporting and When Agencies Should Switch
Spreadsheet vs dashboard is not about polish. See the three signals showing when your agency's report has outgrown manual upkeep and needs a dashboard.
Dashboards
Dashboard Data Freshness and Why Your Client's Numbers Shift
Learn what dashboard data freshness really means, why client numbers shift after reporting, and how to explain it before clients ask.
Reporting
Client Report Structure: Why Section Order Beats Design
A clear client report structure puts outcome before evidence, so pacing and results get seen in the first forty seconds, not buried.
Product
Automated Report Delivery That Still Sounds Like a Human
Automated report delivery works only if you automate the right steps. Learn which four steps to schedule and which one needs a human.
Agency Growth
Why a Client Review Meeting Dashboard Beats the Slide Deck
Run your quarterly review from a live client review meeting dashboard instead of a rebuilt deck, and prepare it properly before the call.
Reporting
Client Report Questions: Why Clients Reply Anyway
Client report questions keep coming even when numbers are correct. Learn the three commentary mistakes that trigger them and how to fix each one.
Tutorials
Client Report Glossary: A Six-Step Placement System
Build a client report glossary that survives forwarding. Learn what to define, how to write it, and where to place it so questions stop.
Dashboards
Campaign Type Reporting: Why One Dashboard Fails Every Channel
Campaign type reporting breaks when every channel shares one metric order. Learn which numbers to lead with, demote, or cut per channel.
Tutorials
How to turn an Excel campaign export into a client dashboard
Step by step: structure your export, upload it once, assign metrics per block and publish a branded dashboard your client can open anywhere.
Agency Growth
Client portals vs. PDF reports: why agencies are switching
PDF reports get lost, go stale and cost hours. A client portal gives every client one secure place for all their reports. What changes for agency and client.
Reporting
The 12 campaign metrics every client report should show, and how to read them
Definitions, formulas and the question each metric answers: impressions, reach, frequency, clicks, CTR, CPM, CPC, conversions, CPA, ROAS, VTR and pacing.
Product
White-label reporting: putting your agency's brand, or your client's, on every report
How branding works in agency reporting tools, why it should follow the plan rather than the designer, and when to show the client's logo instead of your own.
Agency Growth
Weekly or monthly? Choosing a client reporting cadence that keeps accounts
Reporting cadence is a retention decision, not a workload decision. Match it to campaign length, client seniority and what they do with the numbers.
Tutorials
Report templates: build the layout once, reuse it for every client
Why templates are the core of fast agency reporting, what belongs in a good one, and how template locking protects the reports you have already sent.
Product
Sharing client reports securely: links, access keys and what the client's IT team will ask
How report links, per-client access keys, unpublishing and exports work together, and how to answer the client's security questionnaire.
Product
An AI assistant inside the client report: what it answers, and what it refuses
Meet Screebly, the optional assistant on shared reports. What questions it handles, why it is tied to a campaign brief, and the limits that keep it trustworthy.
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