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Insights on reporting,
dashboards & agency growth

Practical guides on client reporting, live dashboards, campaign metrics and the way agencies present results — from the team behind Screebl.

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Account manager reviewing a printed report and laptop charts from behind at an agency desk.
Reporting

Why Client Report Numbers Don't Match Across Platforms

Client report numbers don't match because of attribution windows, consent, and dedup, not tracking bugs. Here's the one-line fix that ends the question.

ST
Screebl TeamOct 24, 2026 · 9 min read
A person viewed from behind reviewing charts on a laptop at a desk in a bright marketing office.
Reporting

Search Campaign Reporting Metrics Clients Actually Need to See

Fix search campaign reporting metrics by separating health signals from outcomes, so clients see cost per conversion, not just impression share.

ST
Screebl TeamOct 7, 2026 · 9 min read

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